Road Vikings: when football meets road safety

“Football is not a matter of life and death ... it's more important than that,” the famous Liverpool coach Bill Shankly once said. Indeed, football is associated with passion and emotions - but this also impacts the way we drive. During football tournaments, there is a striking increase in risky behavior on the road, especially on the days our national football team plays.

But the Road Vikings now want to reverse this trend. The Road Vikings want everyone to be safe and are launching a social campaign to make Belgian roads safer in a fun way and completely in line with the spirit of this beautiful game which is football.

Specifically, the Road Vikings encourage everyone to use the Road Vikings app (Android, iOS) and to drive safely on the days our national football team plays. Moreover, they encourage drivers to invite others to join them in their cars, ask them to turn on their Road Vikings app as well and show they are safe too.

In return, thanks to P&V Insurance, a trip for two persons to Nice can be won – to support the Belgian team in their match against Sweden.

Thanks to Volvo, official jerseys can be won as well, and tickets to watch the game against Sweden (on 22 June) on a big cinema screen (catering included). More details can be found on the campaign website www.roadvikings.eu/supportBelgium

The Road Vikings campaign is backed by the BRSI, P&V Insurance, Volvo, and iMinds’ iStart and Living Labs entrepreneurship and research programs.